Arthur (913) 712-6630
Websites for local businesses

You see the homepage before you pay for it.

Tell me what you do and where you do it. I build the homepage. Then you look at it and decide — keep it, change it, or walk away and owe me nothing.

Nothing up front Live inside a week On your own domain

Yours is not in there.

Then let me build the one that is. Tell me what you do and I will put a sample together for your trade this week, before you have committed to anything at all.

Drag the handle across to compare

What most have Yours

These are examples, not your business. Ring (913) 712-6630 or send me an email, tell me what you do, and the next one you look at will have your name on it.

Twenty samples, already built

Every trade gets a different page, not a different colour.

These are the twenty I get asked for most, and the ones least likely to have a website already. They exist before anybody asks. Look at what changes between them: it is never just the paint.

deanplumbing.com
24 HOURS · NO CALL-OUT FEE
DEAN PLUMBING
555 0142 9930

Press it. Someone picks up — not a machine, and not a call centre.

Out todayif you ring before 3pm
Fixed priceagreed before I start
26 yearsand still local
Burst pipesBoilersDrains
Plumber The number is the page. Somebody with water coming through a ceiling is not going to read a paragraph, so there is not one.
marshelectric.com
MARSH ELECTRIC

Rewires, boards and faults found properly.

Licensed, insured, and twenty years of other people’s wiring.

LICENSED · INSURED · BONDED
Free survey Two minutes, no obligation
Book a survey
Electrician Half pitch, half form. Electrical work gets planned, not panicked over, so the job of the page is to get a survey booked.
kaneheatingandair.com
It is too hot AC repair, recharges and new units fitted this week. Cooling →
It is too cold Furnace repair, servicing and emergency heat. Heating →
Same engineers, same vans, whichever door you came in.
Heating & air Two doors, not one. The trade has two separate customers six months apart, so the page is two doors rather than one funnel.
bellroofing.com
MARCH
APRIL

Same house, five days apart.

Full replacements, repairs and insurance work across the county.

Get a free roof report
Roofer Proof before pitch. Nobody buys a roof off a headline. It opens on the same house twice and lets the pictures argue.
halllandscapes.com

Come home to a yard you actually use.

Patios, lawns, fences and clearances. Free quote, and a date you can hold me to.

See finished work
Landscaping The photograph is the page. This trade sells entirely on what it looks like when it is finished, so the words get out of the way.
graingerremodel.com

Twelve weeks in your house, planned to the day.

1Measure, draw and priceWeek 1
2You approve every choiceWeek 2
3Strip out and first fixWeeks 3–6
4Finish, snag and cleanWeeks 7–12
See the full schedule
Remodeling The schedule is the pitch. Letting somebody live in your house for three months is bought on knowing what happens and when.
ivyhairco.com
Ivy Hair Co.
In town since 2009
Cut & finish$45
Full colour$95
Balayage$140
Treatment$30
Book a time
Hair salon The price list is the page. What people come to a salon site for is what a colour costs and whether Saturday is free. Both, immediately.
elmwooddental.com

A dentist people are not frightened of.

Check-ups, hygiene, crowns and same-day emergencies.

Taking new patients Yes, this month. No waiting list.
Monday to Thursday8am – 6pm
Friday8am – 3pm
SaturdayEmergencies only
Call (555) 0142 9930
Dentist Permission, then hours. The two things keeping somebody out are nerves and not knowing if you are taking anyone. Both answered above the fold.
rosecleaning.com

Here is exactly what gets done.

Beds changed
Oven wiped down
Floors mopped
Bins out
Bathrooms scrubbed
Skirtings dusted
Inside the microwave
Mirrors and glass
Under the beds
Windowsills wiped

Anything not on the list, ask. It is probably a yes.

$95a visit Get my price
Cleaning The list is the page. Every cleaner in town says reliable and thorough. The one who lists the twelve things they actually do wins.
groveauto.com
FIXED PRICES, ON THE WALL
Oil & filter change$59
Brake pads, front$180
Full diagnostic$85
Tyre fitted & balanced$25
Battery test & fit$40
Air conditioning recharge$120
Book it in Nothing gets done without a call first.
Auto repair A menu board. The fear is being taken for a ride, so the prices go on the wall where anybody can see them.
doylehandyman.com
DOYLE · HANDYMAN 555 0148 2210

No job too small. Here is what small costs.

Prices are for the job, not the hour. If it takes me longer than I said, that is my problem.

Hang a TV on the wall$85
Fix a door that will not shut$60
Replace a tap$95
Patch and paint a wall$120
Put up shelvesfrom $70
Half a day, anything you like$220
Text me a photo of it. I will tell you the price back before I come out, and you decide then.
Handyman The price list is the page. What stops people ringing a handyman is not doubt about the work, it is not knowing whether he will come out for something this small.
resetexterior.com
RESET EXTERIOR Booked into next week
BEFORE AFTER

Same driveway. Same afternoon.

$180Driveway
$240House siding
$120Deck or patio
Send me a photo, get a price today
Pressure washing The photo is the argument. Nobody buys this on credentials. They buy it on a drive that used to be black, so the picture takes the whole page.
twocoatspainting.com
TWO COATS

Painting and decorating · 16 years · 4.9 from 71 reviews

Hunter Green. Two coats, cut in by hand, no tape lines.

Cannot picture it? I will paint a square metre on your wall for nothing. Book that
Painter They are choosing a colour, not a contractor. Most painters' sites are a page about professionalism. This one hands the visitor the thing they actually came to decide.
greenlinelawn.com
GREENLINE LAWN Taking spring bookings
$38a cut, every fortnight, March to November
JFMAMJ JASOND
SpringFeed, scarify, first cuts
SummerFortnightly cut, edges, weed control
AutumnLeaves cleared, last feed of the year

No contract. Tell me to stop any week and I stop, and you pay for the cuts you had.

Lawn care Sold by the year, so shown by the year. The customer is not buying one cut, they are buying a season, and the calendar says that faster than a paragraph can.
highbranchtree.com
STORM DAMAGE · OUT TONIGHT555 0177 4001
HIGHBRANCH TREE SERVICE

21 years on the peninsula. Fully insured, and here is the proof before you ask for it.

$2m liabilityCertificate on request
Workers compCovered, every crew
It is down now Ring. Someone answers at any hour, and we clear what is dangerous first.
It worries you Free look, written quote, and an honest answer if it can stay.

Stump grinding, crown work and removals. We leave the site swept.

Tree service Two customers, one page. One has a tree on the roof at midnight; the other is worried about next winter. The insurance sits where the frightened one will see it first.
haulitawaykc.com
HAUL IT AWAY

You are paying for space on the truck. So that is what the price is.

One item$75
Quarter load$160
Half load$290
Full truck$480
LoadingSweeping upDisposal feesRecyclingTax
The price you are told is the price. Nothing gets added at the kerb once the van is loaded.
Junk removal Priced by volume, so drawn by volume. Everybody in this trade prices by how much of the truck you fill. Almost nobody shows it, which is why the call always starts with the same question.
straightlinefence.com
STRAIGHTLINE FENCE 18 years

Point at the one you meant.

Picketfrom $28/ft
Privacyfrom $42/ft
Ranch railfrom $19/ft
3 ft4 ft6 ft8 ft

Posts go in concrete, three feet down. That is why mine are still standing after a hurricane season.

Fencing A catalogue, because a fence is chosen by looking. The customer has a picture in their head and no words for it. Give them something to point at.
clearwaterpools.com
CLEARWATER POOLS Weekly service

Last visit · Tuesday, 9:40am

Ray was here for 35 minutes

7.4pH
2.1Chlorine
84°Temp
Skimmed, brushed, vacuumed
Baskets emptied, filter backwashed
Chlorine topped up, pH left level
$140 a month, all chemicals in
Pool service You are at work when he comes. The whole anxiety of a service you never witness is whether it happened, so the page is the last visit and what he found.
cedarandpost.com
CEDAR & POST

Charleston humidity does one thing to a deck. Go and press a board with your thumb, then read this.

Thumb goes inThat board is gone, and probably the joist under it. Do not wait for spring.
Grey and splinteringSurface only. Sand, seal, and you buy yourself another six years.
Still hard, just dullNothing wrong with it. A wash and a coat is all I would sell you.
I will tell you which of the three you have, for nothing, and I will tell you if it is the third. Come and look
Decks and porches A diagnosis, not a brochure. Built for here: the enemy in the Lowcountry is rot, and the page is willing to say when there is nothing to sell.
brightpanes.com
BRIGHT PANES Inside and out

Count your windows. That is the whole quote.

12 windows · $6 each · inside and out $72
Ring with a number, get a price in ten seconds
Window cleaning Nobody knows what this should cost. That not knowing is what stops the call. Show the arithmetic and there is nothing left to be nervous about.

These are built by me for this page, not client work — I am starting out and I am not going to dress a demo up as somebody’s business. If your trade is one of the ten, that is roughly where yours would begin. If it is not, say so and I will build the eleventh.

Four questions about your site

Answer these and you will know whether you need me.

Not opinions about taste. Four things you can check on your own phone in the next two minutes. Nothing is sent anywhere — the answers stay in this window.

Can somebody press your number?

Somebody standing in six inches of water wants to press the number, not copy it out. If it is baked into an image or sitting in the footer as plain text, they ring the next firm on the list instead.

Open your site on your phone and press your own number. Does it ring?

How long does it take to appear?

A site built on a stack of plugins can take five or six seconds on a phone signal. Most people are gone well before that, and they never knew what they nearly hired.

Put your address into Google PageSpeed Insights. It is free and grades you out of 100.

Was it built for a desktop?

Text the size of ants, sideways scrolling, buttons you cannot hit with a thumb. Most people who look you up are on a phone, in a van, one-handed.

On your phone, does anything scroll left and right? It should not.

Does Google know where you are?

When somebody types “plumber near me”, Google answers from your Business Profile, not your homepage. If the two disagree, or the profile is half empty, you are not in the three results anybody actually reads.

Search your own trade plus your town. Are you in the top three on the map?

None answered yet. There are four.

How it goes

Four steps, and you pay at the fourth.

The order matters more than anything else on this page. You have already seen the thing before any money is discussed.

1

Ten minutes on the phone

What you do, who you do it for, which jobs you actually want more of, and where you work. That is the whole interview.

Ten minutes
2

I build the homepage

A real page, on a real address you can open on your phone and show somebody. Not a drawing, not a slide.

Two or three days
3

You tell me what is wrong with it

Wrong photos, wrong words, wrong colour, wrong altogether. I change it, or you walk away and it has cost you nothing.

Your call
4

The rest of it goes live

Remaining pages, your Google Business Profile tidied up, the whole thing on your own domain in your own name. Now you pay.

Within the week
Proof, of the only sort I have

I am not going to show you a wall of logos.

I am starting out and I would rather say so than invent five years of happy clients. What I can do is hand you something I built on my own, in full, and let you use it right now.

Computer Skills

An app that teaches an older person to use their phone or their PC by walking them through a practice copy of their own screen. Every lesson written, drawn and tested by me. It is the standard of care you would be buying.

Go and have a look
Lessons written
52
Screens rebuilt from scratch
11 kinds
Checked against real hardware
iPhone & PC
Text contrast, measured
4.9:1
Accounts you must create
None
The same four faults, shown

This is what those four answers look like on a screen.

Left is how it usually is. Right is what I would do about it. Nothing to press — the difference is meant to be obvious without being operated.

Usually

… committed to excellence in all that we do. Our team of dedicated professionals. Contact us today.

Tel: 555 0148 2210

Instead
Call now

555 0148

One press. It dials.

The number Typed as text halfway down a page, it has to be copied out. As a button it dials, and the person calling never had to think about it.

Usually
Serving the greater metropolitan area with pride since 1998 and continuing to deliver quality
Instead
Charleston, Mount Pleasant and Summerville.

On a phone A site built for a desktop makes a phone scroll sideways to read one sentence. Most of the people looking for you are holding a phone in a yard.

Usually

Welcome to our website

We are pleased you have chosen to visit us online.

Instead

Burst pipe in Mount Pleasant?

Out today if you ring before 3pm.

The first line “Welcome to our website” tells a person nothing they did not already know. Say what you do and where, and they have their answer before they scroll.

Usually

Home   About   Services   Gallery   Testimonials   Blog   FAQ   Contact

Eight places to look for one phone number.

Instead

What I do  ·  What it costs  ·  Call me

Three, and one of them is the point.

How much there is Eight menu items is eight decisions before anybody rings you. A small business does not need a website with a table of contents.

What it costs

Two ways to pay, both said out loud.

Anybody who will not put a number on a page is planning to work out what you can afford after they have met you.

Most people start here $150a month

Nothing down. The site, the hosting, the domain and small changes whenever you want them, for as long as you want it.

The site itself

Homepage built first, for nothing, before you decide anything
Written about your actual work — no filler about passion and excellence
Your own photos, or I come out and take them
Reads properly on a phone, which is where nearly every customer will see it
Loads fast on a weak signal, because half your customers are standing in a yard

Getting found

Your number as a button that dials on one press
Google Business Profile filled in and matched to the site
Every town you cover named on the page, so the right people find you
Your best reviews on the page, in your customers’ own words

After it is live

Changes included — ring me, do not email a ticket
Hosting, the domain and the security certificate, all in the price
If it breaks, I fix it the same day

Cancel any month. The domain is in your name, so you leave with it.

Or own it outright $1,200once

One payment, no monthly anything. A four or five page site for a local trade or shop, handed over and yours.

The site itself

Everything in the monthly, built the same way
Four or five pages: what you do, who you are, the work, how to reach you
A page for each main service, so each one can be found on its own

Paying

Half when you approve the homepage, half when it goes live
Nothing owed at all if the homepage is not what you wanted
No contract and nothing to cancel — there is no monthly to stop

Afterwards

Hosting is roughly $15 a month, paid to the host, not to me
The files are yours — you can hand them to anybody
Later changes are quoted before I touch anything
I show you how to change your own hours and phone number

More pages, a booking form or a shop cost more. I will tell you exactly how much before I build anything.

Before you write

Things I am not the right person for.

Cheaper to say it here than to waste an afternoon each finding out.

A shop with a thousand products

Small shops are fine. A full catalogue with stock control wants somebody who does only that.

An app for a phone

I build websites. A real App Store app is a different job and a different bill.

“Get me to number one on Google”

I will set the foundations properly and tidy your profile. Anybody promising you the top spot is guessing.

A rebuild of something huge

If you already have forty pages and a booking system, you want an agency with a team, not one person.

Worst case, you get a free homepage out of it.

Tell me the trade and the town. If I cannot make something you would be glad to hand out, I will say so and we will both get on with our day.

Arthurnvss@outlook.com — I answer the phone. If I miss you, I ring back the same day.

Call Arthur Email